LinkedIn Advertising Privacy Policy

1. Overview

HexcelPack® ("we," "us," or "our") uses LinkedIn's advertising platform to reach professionals and businesses that may benefit from our industrial packaging solutions. This policy explains what personal data we collect through LinkedIn advertising activities, how we use it, and the choices available to you.

This policy supplements our general Privacy Policy and applies specifically to data processed in connection with LinkedIn ad campaigns, Lead Gen Forms, and the LinkedIn Insight Tag.

2. Data We Collect

When you interact with our LinkedIn ads or complete a LinkedIn Lead Gen Form, we may collect:

• First and last name
• Business email address
• Job title and function
• Company name and size
• Phone number (if provided)
• LinkedIn profile URL (where permitted by LinkedIn)
• Country or region
• Any additional information you voluntarily submit through a form

Through the LinkedIn Insight Tag (a JavaScript pixel placed on our website), LinkedIn may also collect data about your visits to hexcelpack.com, including pages viewed, time on site, and referring URLs. This data is processed by LinkedIn under their own privacy policy and is used to measure ad performance and enable retargeting.

3. How We Use Your Data

We use data collected through LinkedIn advertising to:

• Respond to inquiries submitted through Lead Gen Forms
• Follow up on expressed interest in our products or services
• Add you to our CRM for sales and marketing communications (with your consent)
• Measure the effectiveness of our LinkedIn ad campaigns
• Build and refine audience segments for future advertising (e.g., retargeting, lookalike audiences)
• Comply with legal obligations

We do not sell your personal data to third parties. We do not use your data for purposes incompatible with those stated above.

4. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent — when you submit a Lead Gen Form or opt in to communications
• Legitimate interests — to measure and improve our advertising, and to follow up on genuine business inquiries
• Contract — when processing is necessary to fulfill a request you made

5. Data Sharing

We may share your data with:

• LinkedIn Corporation — as the platform through which data is collected. LinkedIn processes data under their own Privacy Policy.
• CRM and marketing tools — such as our internal Odoo CRM, used to manage leads and customer relationships.
• Service providers — third parties that assist us in operating our business, bound by confidentiality obligations.
• Legal authorities — when required by law or to protect our rights.

6. Data Retention

We retain personal data collected through LinkedIn advertising for as long as necessary to fulfill the purposes described in this policy, or as required by law. Lead data is typically retained for up to 24 months from the date of collection, after which it is deleted or anonymized unless an active business relationship exists.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing
• Withdraw consent at any time (without affecting prior processing)
• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact us at customerservice@hexcelpack.com.

8. Opting Out of LinkedIn Advertising

You can limit LinkedIn's use of your data for advertising purposes through:

• LinkedIn Ad Settings — visit linkedin.com/psettings/advertising to manage your preferences.
• LinkedIn Insight Tag opt-out — visit LinkedIn's opt-out page.
• Browser-level controls — use your browser's cookie settings or a privacy extension to block tracking pixels.

9. Cookies and Tracking Technologies

The LinkedIn Insight Tag uses cookies and similar technologies to track website visitors and measure ad conversions. These cookies are set by LinkedIn and governed by LinkedIn's cookie policy. You can manage cookie preferences through our cookie consent banner or your browser settings.

10. International Data Transfers

HexcelPack is based in the United States. If you are located outside the US, your data may be transferred to and processed in the US. We take appropriate safeguards to ensure your data is protected in accordance with applicable law.

11. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our site or services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this policy or how we handle your data, please contact: